V-Mart Retail is reportedly planning to sell apparel and other goods online with an aim to attract youth in villages and small towns. The company is in the process of an omnichannel strategy. The company will be finalizing its e-commerce strategy and omnichannel model in a year. About 80% of V-Mart’s stores are located in cities with a population below one million.
V-Mart Retail is one of the pioneers in setting up stores across various small Indian towns and cities. The company primarily operates in Tier-II and Tier-III cities, with a chain of ‘value retail’ departmental stores offering apparels, general merchandise and kirana, catering to the entire family.
