In a bid to make its presence stronger in healthy food segment of Rs 5,500 crore, Britannia Industries, India’s largest biscuits and bakery company is planning to launch new range of breads, including multi-fiber, multi grain, whole wheat and honey oats. The price range of the bread is pegged at Rs 10 for 200 gm and Rs 28 for 800 gm.
Recently, the company rolled out vitamin enriched bread in Delhi, Uttar Pradesh and Punjab. Britannia, with a total turnover of Rs 5,500 crore, has total production capacity of 60,000 tonne per month of all range of items including biscuits, bread etc.
Britannia, one of the India’s biggest brands of the country, has a market share of 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
Company Name | CMP |
---|---|
Nestle | 2455.15 |
Britannia Inds | 5236.80 |
Varun Beverages | 1471.35 |
Marico | 607.00 |
Hatsun Agro Product | 1120.70 |
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