Godrej Consumer Products has reportedly sold its diaper brand Snuggy to Nobel Hygiene for an undisclosed amount, exiting the baby care segment that it entered nearly 15 years ago.
The company had acquired the brand from Shogun Diapers, which is one of the three leading players in the Indian baby diaper market with presence mainly in South India in 2003.
Godrej Consumer Products is the largest home-grown home and personal care company in India.