MIRC Electronics’ brand Onida launches 20 new models of washing machine category

MIRC Electronics’ brand Onida has launched 20 new models for their Washing Machine category to strengthen its Washing Machine product portfolio. This line-up includes glass lid Semi-Automated and Hi-End front load and top load machines with in-built heaters.

Onida targets to grow in this category by 80% during the current year generating revenue of Rs 160 crore. Onida has products for all segments across India, however they are primarily targeting the semi-urban and rural segments. Onida has a state-of-the-art Washing Machine plant in Roorkee, wherein we have moulding machines and assembly line for manufacturing Washing Machines.

MIRC Electronics is engaged in the manufacture and marketing of electronics goods primarily under the brand Onida and IGO.