Godrej Consumer Products (GCPL) is expecting 5% of its revenues to come from e-commerce channel in the next 3-4 years. The company is also planning to create a separate business unit to drive e-commerce sales.
The company from September 1, 2018 is shifting e-commerce as a separate P&L unit, with its innovation team, new product development pipeline and marketing and digital team.
GCPL is the largest home-grown home and personal care company in India.