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Godrej Consumer Products expects 5% revenues from e-commerce channel

06 Aug 2018 Evaluate

Godrej Consumer Products (GCPL) is expecting 5% of its revenues to come from e-commerce channel in the next 3-4 years. The company is also planning to create a separate business unit to drive e-commerce sales.

The company from September 1, 2018 is shifting e-commerce as a separate P&L unit, with its innovation team, new product development pipeline and marketing and digital team.

GCPL is the largest home-grown home and personal care company in India.

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