DB Corp’s flagship newspaper-Dainik Bhaskar has successfully established a formidable position in Bihar, over a short period of time.
Hansa Research Group undertook a commissioned readership research in Bihar to gauge the readership of various Hindi newspapers, their readership profile, key product consumptions, readers' engagement and brand satisfaction. As per this readership report, Dainik Bhaskar is at Number 2 position with an average issue readership (AIR) of 9.11 lakh, while the legacy player has as AIR of 9.98 lakh readers. Further, in Patna city, Dainik Bhaskar is at Number 1 position with AIR of 5.07 lakh readers
DB Corp is one of the leading print media companies in India.
