Reliance Industries (RIL) has collaborated with Arvind to manufacture co-branded R Elan high performance fabrics. Through this collaboration RIL will ensure timely delivery of R Elan high-quality performance technologies and Arvind will provide a high standard quality fabric.
This partnership is a part of RIL’s Hub Excellence Partners (HEP) program. The R Elan co-branding exercise will boost the company’s foothold in Rs 2,25,000 crore to 2,50,000 crore Indian apparel industry having almost equal share of menswear and womenswear.
RIL is India’s largest private sector company. The company’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and 4G digital services.
