Blue Star Infotech inks strategic partnership pact with Loyalty Partner Solutions

25 Jul 2012 Evaluate

Blue Star Infotech (BSIL) has entered into a strategic partnership with Loyalty Partner Solutions (LPS), a specialist in holistic management of customer loyalty programmes. Blue Star Infotech will be the strategic development and sales partner for Loyalty Partner Solutions and will support the company with its development teams in India, Singapore and USA.

With the help of individually tailored IT solutions, Loyalty Partner Solutions develops and runs a series of professional CRM and customer loyalty programmes for retail and travel/transportation industries. LPS’s client portfolio includes the multi-partner programme PAYBACK, the BahnCard programme of Deutsche Bahn (German Railways) and the frequent-flyer-system Miles&More of Lufthansa. The proprietary software solution Loyalty Management Suite (LMS) forms the core of LPS’s service portfolio - a flexible CRM software platform for the set-up and operation of customer loyalty programmes, which portrays the entire chain of customer loyalty activities - right from the accounts management to the management of all collection and redemption processes to the execution of personalised promotions and campaigns.

The partnership between LPS and BSIL aims at increasing the functionality of the existing Loyalty Management Suite, in order that other companies can use this solution as a standard product, without any extensive modifications. Further developments of LMS also include the integration of additional solution modules, such as campaign management, mobile & social media integration, shopping and online portal. LPS is pursuing a clear growth objective by enhancing its software solution LMS and by approaching international clients with its services in the future.

Peers
Company Name CMP
TCS 3238.90
Infosys 1615.95
HCL Tech. 1682.85
Wipro 260.00
Tech Mahindra 1569.85
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