Aditya Birla Fashion and Retail’s menswear brand -- Peter England has launched a brand new TVC featuring the maestros of Chennai Super Kings (CSK) along with MS Dhoni. The TVC puts the spotlight on the cricketing superstars who are shown to suit up in Peter England Wedding Collection, an impeccably tailored line that combines sharp cuts, versatile patterns, and subtle jacquards promising the right impression with a flamboyant and distinct style statement.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.