Emami has acquired Creme 21, German brand. The brand has been acquired at less than 1.5 times of its sales. This international acquisition is in line with the company's strategy for growth through inorganic route. Creme 21 offers skin care and body care products such as creams and lotions, shower gels, sun care range, men's range, etc.
The products are manufactured by a third party in Germany under asset lean model. With current sale at over Euro 8 million and gross margin of over 50%, the company expects to take this brand on an aggressive growth trajectory. The acquisition is being funded from internal accruals.
Emami is the flagship company of the Emami Group and engaged in manufacturing products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products.
