Entertainment Network India (ENIL) has entered into a Brand and Content Licensing arrangement with a US based radio broadcaster to use the company’s trademarks and content. The broadcaster’s programmes will primarily target the South Asian community in the US.
The Broadcaster is currently operational in eight US markets, Viz. Philadelphia- PA, Baltimore - MD, Raleigh - Durham - NC, Atlanta - GA, Columbus - OH, Cleveland - OH, St. Louis - MO and Richmond - VA.
ENIL is one of the leading entertainment and Media Company. The company operates in three segments: radio broadcasting segment, out-of-home media segment and experiential marketing segment. Radio broadcasting segment operates under the brand Radio Mirchi.