Sun TV Network mulling to invest Rs 300 crore in Bengali, Marathi channels

29 Jan 2019 Evaluate

Sun TV Network is mulling to invest Rs 300 crore on content and marketing for its upcoming Bengali and a Marathi channels. The company will be investing Rs 150 crore both on content and marketing in the first year to the Sun Bangla channel, as it believes the market of Bangla offers a good cultural fit. The Bengali channel in the GEC (general entertainment channel) segment, which is scheduled to be launched on February 3, will be the group's first foray outside south India.

Besides, the company plans to roll out a Marathi channel in another year and another Rs 150 crore would be invested.

Sun TV Network is the second largest television network in India, with 20 channels and 43 FM radios in several Indian languages. It is world’s number 1 Tamil channel that features movies, news, serials and shows -- 24 hours a day.

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