Vodafone Idea has launched a slew of initiatives for ongoing Kumbh mela, including Milaap service aimed at ensuring safety of children and senior citizens, as well as location alerts and other digital solutions. The Milaap services, involves providing RFID (radio frequency identification) tags to children and senior citizens along with the details of parents or guardians. This will further allow the customers to share their location details absolutely free.
Vodafone Idea is an Aditya Birla Group and Vodafone Group partnership. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.
