Marico is planning to introduce male deodorant brand ‘Zatak’ in the rural market, considering a slowdown in rural demand. The company aims to sustain growth levels in the rural markets through this initiative. It has witnessed 26% growth in the rural markets compared to 20% growth in the urban markets in the first quarter this year.
At present, it is mainly Parachute and the edible oils which have a significant presence in the rural markets. The company will also reduce prices to maintain volumes in a slow market.
On standalone basis, the company has reported a rise of 63.40% in its net profit at Rs 133.35 crore for the quarter, as compared to Rs 81.61 crore for the same quarter in the previous year. Total income of the company has increased by 22.03% to Rs 988.94 crore for the quarter under review as compared to Rs 810.39 crore for the quarter ended June 30, 2011.
| Company Name | CMP |
|---|---|
| AWL Agri Business | 185.50 |
| Patanjali Foods | 461.70 |
| Gokul Agro Resources | 206.70 |
| Marico | 758.70 |
| BCL Industries | 33.10 |
| View more.. | |
MoneyWorks4Me is a SEBI-registered Investment Adviser (IA) dedicated to helping investors build long-term wealth through transparent, research-driven, conflict-free guidance. Founded in 2008, we started our journey as a Research Analyst (RA), providing deep fundamental analysis, intrinsic value insights, and long-term investing frameworks for Indian equities. In 2017, we transitioned to a full-fledged SEBI-registered Investment Adviser, strengthening our commitment to acting as a fiduciary—always putting the investor’s interest first.
To become India’s most trusted, research-powered fiduciary advisory platform—where every investor, regardless of experience, can make calm, confident, and well-reasoned investment decisions.
MoneyWorks4Me ensures this through: