ZEE5, a video on demand website run by Zee Entertainment Enterprises, has entered into a strategic partnership with Apigate to deliver the largest bouquet of content across languages and genres to audiences globally.
Through this partnership, ZEE5 is leveraging not only Direct Carrier Billing which offers consumers a secure and convenient payment solution but also going beyond that to offer bundling, wallets and application to person messaging for all subscribers.
Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.
