ACC has unveiled new brand campaign ‘Karein Kuch Kamaal’. A key element of the brand campaign is a 45-second television commercial (TVC), directed by internationally acclaimed director Anders Forsman and conceptualised by 82.5, a division of Ogilvy & Mather (O&M). The TVC captures the emotions of a young couple as they think about building their own home, and how ACC’s expertise transforms that process to one of happiness, optimism and celebration.
The brand campaign will play out across social media, Out-of-home (OOH) and television, in several languages.
ACC is India’s foremost manufacturer of cement and ready mixed concrete with a countrywide network of factories and sales offices.
