ACC zooms on unveiling new brand campaign ‘Karein Kuch Kamaal’

27 Feb 2019 Evaluate

ACC is currently trading at Rs. 1430.80, up by 46.60 points or 3.37% from its previous closing of Rs. 1384.20 on the BSE.

The scrip opened at Rs. 1388.20 and has touched a high and low of Rs. 1434.60 and Rs. 1388.20 respectively. So far 18847 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 10 has touched a 52 week high of Rs. 1676.00 on 03-Sep-2018 and a 52 week low of Rs. 1255.00 on 17-Jul-2018.

Last one week high and low of the scrip stood at Rs. 1434.60 and Rs. 1353.55 respectively. The current market cap of the company is Rs. 26647.01 crore.

The promoters holding in the company stood at 54.53%, while Institutions and Non-Institutions held 30.80% and 14.67% respectively.

ACC has unveiled new brand campaign ‘Karein Kuch Kamaal’. A key element of the brand campaign is a 45-second television commercial (TVC), directed by internationally acclaimed director Anders Forsman and conceptualised by 82.5, a division of Ogilvy & Mather (O&M). The TVC captures the emotions of a young couple as they think about building their own home, and how ACC’s expertise transforms that process to one of happiness, optimism and celebration.

The brand campaign will play out across social media, Out-of-home (OOH) and television, in several languages.

ACC is India’s foremost manufacturer of cement and ready mixed concrete with a countrywide network of factories and sales offices.

ACC Share Price

2531.30 5.15 (0.20%)
30-Apr-2024 16:01 View Price Chart
Peers
Company Name CMP
Ultratech Cement 9966.75
ACC 2531.30
Shree Cement 24394.00
Ambuja Cement 619.70
Dalmia Bharat 1831.00
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