ZEE5, a video on demand website run by Zee Entertainment Enterprises, has entered into a partnership with Celcom, Malaysia's premier and most experienced telecom operator. This partnership will provide Celcom customers a secure and convenient payment mode, through Apigate's Direct Carrier Billing API, to subscribe to ZEE5's rich content bouquet.
Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.