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Jubilant FoodWorks launches first own brand Hong’s Kitchen

13 Mar 2019 Evaluate

Jubilant FoodWorks (JFL), has launched its first own brand ‘Hong’s Kitchen’. The venture marks JFL’s entry into the Chinese cuisine segment, a large and fast growing segment in the Indian market. Hong’s Kitchen has opened its first restaurant in Eros mall, Gurugram.

The newly launched restaurant has a young, international-looking and trendy design that is inspired by the colours and the hustle of Asian street markets. It has an open kitchen which makes for a transparent, lively and engaging experience for customers. The restaurant has clearly separated areas for making Vegetarian and Non-Vegetarian food. Additionally, all ingredients are sourced from the best of suppliers, carefully selected for their commitment to quality, in line with JFL’s high quality standards.

Jubilant FoodWorks is India’s largest and fastest growing food service company. The company and its subsidiary operates Domino’s Pizza brand with exclusive rights for India, Nepal, Bangladesh and Sri Lanka.

Peers
Company Name CMP
Nestle India 1372.00
Varun Beverages 416.00
Britannia Industries 4990.00
LT Foods 421.80
Hatsun Agro Product 1182.70
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