Vodafone Idea has reportedly entered into a strategic partnership with Zee Entertainment Enterprises (ZEEL). As per the agreement, ZEE5, a video on demand website run by Zee Entertainment Enterprises, will be available to Vodafone Idea customers on Vodafone Play as well as Idea movies and TV app.
The company’s customers can stream the entire content catalogue of ZEE5 providing a seamless viewing experience through various devices.
Vodafone Idea is an Aditya Birla Group and Vodafone Group partnership. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.
