GHCL is coming with two new bedding products under the brand 'Nile Harvest' and 'Meditasi', which are launched on March 18, 2019 at York Home Fashions Week - USA.
The 'Nile Harvest' range entails the use of proven technology from Tailorlux Gmbh in Munster, Germany, to establish the source and secure complete traceability from gin to store. This technology involves the injection of a machine readable optical security marker at the gin which is a customized 'optical fingerprint' and is only readable by smart, 'lock and key sensors'.
The 'Meditasi' is launched with nine distinct ranges. 'Meditasi' means 'meditation' in the Malay language. The collection focuses on improving the health and wellness and rejuvenating the user during sleep.
GHCL is a leading producer of synthetic soda ash in India with an installed capacity of 8.5 lakh tonnes Per Annum (TPA) located in Gujarat. Over the years, it has diversified into yarn and home textile products.