Philips Electronics India has introduced body groomers targeting young males, as an increasing number of young men in Indian metros opt for clean and hairless bodies inspired by Bollywood hunks like John Abraham and Salman Khan.
The company is planning to cash in on the opportunity through its products in the male grooming category. It has also launched new products like Aqua Touch, priced at Rs 3,295 and Rs 4,195 that provides the option of shaving with or without water.