MoneyWorks4Me

Thomas Cook partners with Taarak Mehta Ka Ooltah Chashmah

28 Mar 2019 Evaluate

Thomas Cook (India) has partnered with Neela Tele Films’ Taarak Mehta Ka Ooltah Chashmah (TMKOC) in its strategic focus to connect with its regional consumers and enhance its reach across India’s high potential, yet underleveraged Middle India markets.

The engaging platform of world’s longest running daily family comedy show was selected by Thomas Cook, given its high viewership and penetration into regional households pan India. The episodes have been shot in Singapore, in partnership with Singapore Tourism Board. The series is being aired on SAB TV, during the prime time slot of 8.30 pm starting March 23- April 1, 2019.

Thomas Cook (India) is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.

Peers
Company Name CMP
Thomas Cook (India) 105.15
IRCTC 464.05
TBO Tek 1703.75
Le Travenues Techno 164.05
Yatra Online 108.80
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