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Hatsun Agro Product launches new milk brand ‘Hatsun Cow Milk’

02 Apr 2019 Evaluate

Hatsun Agro Product (HAP) has expanded its portfolio in the milk segment with the launch of 'Hatsun Cow Milk', a new offering that provides farm fresh cow milk to Indian households. Priced at Rs 25, Hatsun Cow Milk is available in 500 ml packs at Hatsun Daily outlets and other retail outlets.

Hatsun Cow Milk is launched with an aim to meet the evolving requirements of customers. Farm fresh milk is pasteurized and packed at state-of-the-art milk plants of HAP and is certified before reaching the customers. Pasteurization is a process of heating milk to a specific temperature to kill harmful bacteria and nothing is added or removed from the milk during the process. This process ensures the safety of milk.

Hatsun Agro Products, India's largest private sector dairy, sells liquid milk under the brand name Arokya, ice creams under the brand Arun Icecreams, and a wide range of dairy products under the brand Hatsun.

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