Bajaj Consumer Care has launched Bajaj Nomarks Ayurveda AntimarksSuncreen. The company is focusing on Sunmarks like dark spots due to sun and sunburn and tanning which are prevalent skin problems in India.
The new launch is anchored on a key insight that consumers are resistant to try Sunscreens due to fear of chemicals and the premium pricing compared to ordinary skin creams. The range includes 4 skus in SPF 30, SPF 50 variants with a 15 g monthly pack for just Rs 49. This will help address one of the key entry barriers to the category - high price.
Bajaj Consumer Care (Formally known as Bajaj Corp) is one of India’s leading producers of hair oils. The company is a part of the Shishir Bajaj Group companies (the Bajaj Group). The company markets its hair oil under the brand names Brahmi Amla, Amla Shikakai and Jasmine hair oil.
| Company Name | CMP |
|---|---|
| Hindustan Unilever | 2241.10 |
| Godrej Consumer Prod | 1108.20 |
| Dabur India | 442.10 |
| Colgate Palmol. (I) | 2106.20 |
| P&G Hygiene | 10006.55 |
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