Zee Entertainment Enterprises has launched one of the world's largest quiz programme titled ‘Mind Wars’ for participation by one crore school students across 200 cities and towns in the country. It is a first-of-its-kind initiative which will be hosted on a multi-platform ecosystem, providing a comprehensive knowledge acceleration programme for students studying in grade 6th to 10th.
The company aims to leverage the power of its multimedia prowess to build a property that will span across both, digital and TV. It aims to enhance the knowledge quotient of over one crore students from 40,000 schools across 200-plus cities of India.
Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.
