GHCL launches ‘REKOOP’ on Amazon.com

22 Apr 2019

GHCL has launched ‘REKOOP’ on Amazon.com. REKOOP bedding is made by blending cotton with polyester fiber obtained from recycling post-consumer PET bottles. The concept is sustainable, durable and free of any hazardous chemicals. Molecular tagging of the recycled fiber through the CertainT platform of Applied DNA Sciences in Stony Brook, New York, secures provenance and complete traceability across the supply chain.

The platform is designed to tag, test and track synthetic fibers to provide transparency, traceability and trust throughout the textile supply chain. Reliance Industries (RIL), India's largest private company, is GHCL's fiber-manufacturing partner and supplies the truly ecofriendly recycled polyester fiber - Recon Green Gold, which is used in REKOOP bedding.

GHCL is a leading producer of synthetic soda ash in India with an installed capacity of 8.5 lakh tonnes Per Annum (TPA) located in Gujarat. Over the years, it has diversified into yarn and home textile products.

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