Airtel, Zee bring best of Indian theatre to TV screen

24 Apr 2019 Evaluate

Airtel Digital TV, the DTH arm of Bharti Airtel, and Zee Theatre, the popular theatre segment of Zee Entertainment Enterprises, have launched ‘Spotlight’ - a video on demand channel that will air the best of Indian plays by popular theatre groups from across the country.

With this, Airtel’s Digital TV platform with its strong customer base, will offer Indian theatre a wider market reach in India as customers watch their favourite plays from the biggest playwrights come alive right in their homes.

Viewers can watch over 100 plays in Hindi, Marathi, Gujarati, Bengali and English, across a wide variety of genre, ranging from classic, to thriller, to comedy which will be brought to life by renowned artists such as Varun Badola, Sonali Kulkarni, Ira Dubey and Vikram Gokhale. Some of the popular plays that will be available to customers on the new channel are Choker Bali, Ma Retire Hoti Hai, Vaastav, Sakubai and Janpath Kiss.

Bharti Airtel is a leading integrated telecommunications company with operations across Asia and Africa.

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