ZEE5, a video on demand website run by Zee Entertainment Enterprises, has partnered with Moat and Nielsen Digital Ad ratings (DAR) to offer measurable results to its advertisers.
Through this integration, ZEE5 will now offer third-party measurable and result-oriented campaigns to its advertisers.
Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.