Bajaj Consumer Care has roped in global management consultancy Bain & Company to speed up the growth of its hair oil brands. Bain will help it control costs and form strategies to push growth of its hair oil business and they will be using their well respected BBA or Bain Brand Accelerator model to guide the company towards faster growth.
Bajaj Consumer Care (Formally known as Bajaj Corp) is one of India’s leading producers of hair oils. The company is a part of the Shishir Bajaj Group companies (the Bajaj Group). The company markets its hair oil under the brand names Brahmi Amla, Amla Shikakai and Jasmine hair oil.
