Arvind Fashions has signed Memorandum of Understanding (MoU) with Nucleus Vision, an IoT & Blockchain company, to initiate a pilot project aiming to offer a personalized experience to their shoppers.
Following the partnership, the company will implement Nucleus Vision's proprietary sensor technology in their GAP, Unlimited and US Polo. Assn. stores to strengthen customer analytics.
Arvind Fashions, the Lalbhai Group's fastest-growing retail arm that was carved out in recent restructuring.