In a view of the rapid growth of electronic commerce (e-commerce) and the rising importance of online trade in a large number of goods and services in India, the Competition Commission of India (CCI) is conducting a Market Study on E-commerce in the country.
In this initiative, the CCI to study market trends with a particular focus on emerging distribution methods and strategies in response to ecommerce. The study will also allow the CCI to develop a better understanding of the functioning of e-commerce in the country and its implications for markets and competition.
The preliminary findings of the study will be presented at a Workshop to be held in the end of August 2019. The study is a combination of desk research, market survey and stakeholder consultation. Qualitative and quantitative information is being collected from secondary and primary sources.