Godrej Professional, the first hair professional brand from Godrej Consumer Products (GCPL) is targeting 25 percent of the highly competitive Rs 1,200 crore hair professional market in the next three years. The professional range was introduced two years ago and is meant for only use in salons. Godrej is already into hair colour business as a direct consunmer product and does around Rs 800 crore a year.
Hair professional market is highly competitive with active eight-ten brands and valued at Rs 1,200 crore. Godrej will play around value for money segment in the professional range and will garner 25 percent of the market in 3 years. The company has tapped 5800 salons so far and will increase the figure to 10,000 in a year. In the next five years the target is to ramp it up to 50,000 covering 500 cities with population of one lakh and above.
Godrej Consumer Products is the largest home-grown home and personal care company in India.
