Zee Entertainment Enterprises' ZEE5 partners with Optimove

23 Jul 2019 Evaluate

ZEE5, a video on demand website run by Zee Entertainment Enterprises, has partnered with Israel-based Optimove to bolster the performance of the platform based on a suite of services backed by insight, engagement and optimisation. Working closely with ZEE5, Optimove will build a customer data platform for the 61.5 million-strong monthly active user base being garnered over the past year-and-a-half.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.

Zee Entertainment Share Price

94.25 0.55 (0.59%)
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Peers
Company Name CMP
Zee Entertainment 94.25
Sun TV Network 562.65
GTPL Hathway 99.70
Network 18 Media Inv 42.87
TV Today Network 133.80
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