Essar Oil ties up with Cafe Coffee Day to increase non-fuel revenues

31 Aug 2012 Evaluate

Essar Oil has formed a marketing tie-up with Cafe Coffee Day (CCD) wherein it will be open outlets at the former’s petrol pumps. CCD has opened its first outlet at Essar’s petrol pump located on the Pune-Ahmednagar highway. This tie-up with CCD is an attempt by the company to increase its non-fuel revenues and an effective use of available land in its retail outlet’s premises. Besides, the company expects non-fuel revenues to contribute significantly to its growth in the coming few years.

Essar Oil is a fully integrated oil & gas company of international scale with strong presence across the hydrocarbon value chain from exploration & production to refining and oil retail. It has got 1,400 retail networks and has existing tie-ups with around 23 brands across segments like lubricants, agro products, banking and financial services and food and beverage companies.

Cafe Coffee Day currently operates 1,100 outlets across the country in three formats-- lounges, cafes and kiosks and plans to have 2,000 outlets by 2014.

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