ZEE5, a video on demand website run by Zee Entertainment Enterprises, has joined hand with Vodafone Idea, an Aditya Birla Group and Vodafone Group partnership. Vodafone Ideas to provide its customers with exclusive access to ZEE5 Theatre through the Vodafone Play and Idea Movies & TV apps. The move is in line with the philosophy of Vodafone Idea of offering a range of content choices to the customers.
Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.