ZEE5, a video on demand website run by Zee Entertainment Enterprises, and ALTBalaji have collaborated to co-create original content which will only be available on both platforms. The content sharing arrangement, includes co-creation of 60 plus Original content series (in Hindi) which will be available exclusively to SVOD subscribers of both platforms.
This association is a collaborative process of co-understanding consumer insights and co-marketing to serve the viewer better and resulting in improved monetization for both.
Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.