Britannia Industries is planning to increase prices of its products marginally in the third quarter of the current fiscal (Q3FY20) to tackle the slowdown which has taken a toll on the growth of its sales in value terms. The growth in sales of the company had halved in terms of value as a result of slowdown. Besides, marginal price increase, the company would also go for cost optimization.
Britannia Industries, one of the India’s biggest brands of the country. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.