Philips Electronics India, consumer electronics major is planning to strengthen its distribution network in smaller towns and rural areas over the next five years. It aims to push sales of its three core businesses - lighting, consumer lifestyle that includes electronics goods and healthcare.
Recently, it has introduced body groomers targeting young males, as an increasing number of young men in Indian metros opt for clean and hairless bodies inspired by Bollywood hunks like John Abraham and Salman Khan. The company is planning to cash in on the opportunity through its products in the male grooming category.
