V-Mart Retail is planning to hire 2,000 people and invest Rs 115 crore in the current financial year (FY20) to expand its footprint. The retailer, which mainly operates in tier-II and III cities, plans to add around 60 stores this fiscal, taking its total count to 275. The company also expects the contribution of its private labels to increase to around 75 percent of total sales, from 70 percent currently.
V-Mart Retail is one of the pioneers in setting up stores across various small Indian towns and cities. The company primarily operates in Tier-II and Tier-III cities, with a chain of ‘value retail’ departmental stores offering apparels, general merchandise and kirana, catering to the entire family.