Dabur India is planning to enter the Indian aroma products market by expanding the portfolio of existing air freshener brand 'Odonil'. By 2015 the company targets sales of Rs 300 crore from the said segment. It plans to launch a range of aroma products such as traditional oil burner, potpourri, pillar candle and aromatic floating candle under the Odonil brand.
The company aims to increase Odonil’s penetration and position it as complete air freshening brand. Odonil, currently available in block and room freshener spray formats, generates a sales of Rs 125 crore. Dabur is planning to increase it to Rs 175 crore this fiscal.
The new products will be obtainable in the market by next month under 'Odonil Occasions'. It plans to tie up with various modern retails to sell the products across the country apart from other traditional retail stores. The company is in talks with modern retail outlets and other lifestyle stores. It will also be using the existing distribution channels of 'Real' juices. The company also plans to sell it in-flight.
Company Name | CMP |
---|---|
Hindustan Unilever | 2377.50 |
Godrej Consumer Prod | 1328.00 |
Dabur India | 558.15 |
Colgate Palmol. (I) | 2715.30 |
Galaxy Surfactants | 2528.25 |
View more.. |