IOC, Tata Motors collaborate to launch ‘Diesel Bharo - Truck Jeeto’ Campaign

12 Sep 2019 Evaluate

Indian Oil Corporation (IOC) and Tata Motors have collaborated to launch the ‘Diesel Bharo - Truck Jeeto’ campaign to boost diesel sales during the festive season.

The ‘Diesel Bharo - Truck Jeeto’ campaign will run for a period of 90 days where drivers of any commercial vehicles making a diesel purchase of 50 litres or more on a single bill from a Indian Oil outlet between September 10, 2019 to December 8, 2019 will stand a chance to win a bumper prize of a brand new Tata Ultra truck at the end of every 30 days. 45 lucky winners will take home a Tata Ace Gold every alternate day. In addition to this, 10,000 lucky customers also stand a chance to win High Speed Diesel worth Rs 1,000 each.

IOC is the largest enterprise in the country and the foremost ranked Fortune Global 500 Company in India and has presence in the complete hydrocarbon value chain from downstream refining & marketing, pipeline transportation, Petrochemicals, E&P and Gas Marketing.

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