Vodafone Idea has unveiled a new campaign with Shankar Mahadevan to promote Vodafone Play’s content offering.
As part of the campaign, Shankar can be seen singing in his renowned ‘sing in one breath’ style but with a new twist this time. The film sees Shankar Mahadevan listing movies, TV shows, web series titles that are available on the Vodafone Play app highlighting the wide array of content available on the app for free.
Vodafone Idea is an Aditya Birla Group and Vodafone Group partnership. It is developing world-class infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence.
