Tata Communications, European Tour launching innovation contest

25 Sep 2019 Evaluate

Tata Communications and the European Tour are launching an innovation contest that calls on start-ups around the world to develop creative new solutions and concepts to enhance the game of golf. The European Tour Innovation Hub with Tata Communications aims to find ideas that can be developed commercially with support from the Tour’s business development team, venture capital (VC) firms and Tata Communications, with the winning solution to be tested in action during the 2020 season.

The competition aims to harness the power of ubiquitous connectivity to address common challenges in golf, stemming from the sheer scale of each course. The ideas might include concepts which enable a truly connected golf course, bring fans closer to the game and enhance their experience, or enhance the Tour’s broadcast and production.

Tata Communications along with its subsidiaries is a leading global provider of A New World of Communications.

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