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Dabur India surges on plans to venture in aroma products market

Dabur India Ltd. | Household & Personal Products | FMCG | BSE: 500096 | NSE: DABUR

16 Aug 2011 Evaluate

Dabur India is currently trading at Rs. 102.10, up by 1.00 points or 0.99% from its previous closing of Rs. 101.10 on the BSE.

The scrip opened at Rs. 102.90 and has touched a high and low of Rs. 103.50 and Rs. 101.60 respectively. So far 25436 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 122.00 on 17-Jun-2011 and a 52 week low of Rs. 86.70 on 28-Jan-2011.

Last one week high and low of the scrip stood at Rs. 106.65 and Rs. 98.40 respectively. The current market cap of the company is Rs. 17608.84 crore.

The promoters holding in the company stood at 68.73% while Institutions and Non-Institutions held 24.59% and 6.68% respectively.

Dabur India is planning to enter the Indian aroma products market by expanding the portfolio of existing air freshener brand 'Odonil'. By 2015 the company targets sales of Rs 300 crore from the said segment. It plans to launch a range of aroma products such as traditional oil burner, potpourri, pillar candle and aromatic floating candle under the Odonil brand.

The company aims to increase Odonil’s penetration and position it as complete air freshening brand. Odonil, currently available in block and room freshener spray formats, generates a sales of Rs 125 crore. Dabur is planning to increase it to Rs 175 crore this fiscal.

The new products will be obtainable in the market by next month under 'Odonil Occasions'. It plans to tie up with various modern retails to sell the products across the country apart from other traditional retail stores. The company is in talks with modern retail outlets and other lifestyle stores. It will also be using the existing distribution channels of 'Real' juices. The company also plans to sell it in-flight.

Dabur India Share Price

437.05 12.30 (2.90%)

15-Apr-2026 12:34 View Price Chart

Peers

Company Name	CMP
Hindustan Unilever	2163.00
Godrej Consumer Prod	1091.60
Dabur India	437.05
Colgate Palmol. (I)	1945.95
P&G Hygiene	9889.00
View more..

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Dabur India surges on plans to venture in aroma products market

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