Blue Star has launched new advertising campaign for its room air conditioners. With summer and the preceding festival season having taken off on a good note for the company, the company is now looking at setting a highly positive tone for the upcoming festival season.
The company is aiming to shift orbit and accelerate growth by penetrating deeper into the length and breadth of India. The company, by leveraging its brand salience, intends to garner a mass appeal cutting across geographies and demographics.
Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers.
