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Zee Entertainment’s ZEE5 unveils unique tool ‘PLAY5’

05 Nov 2019 Evaluate

ZEE5, a video on demand website run by Zee Entertainment Enterprises, has unveiled a unique tool PLAY5 which will let brands engage with their consumers through innovative and interactive experiences. The tool is designed to boost engagement and talk to segment of one in a brand-safe environment.

Zee Entertainment Enterprises is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world.

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