JK Cement has re-launched its iconic brand, JK Wall Putty with a new identity ‘JK Cement WallMaxX’. The company has rolled out a brand new TV campaign across the country, announcing the brand re-launch, featuring their very popular ambassador, Chhutkau, to further strengthen the brand’s key positioning 'Deewarein Bol Uthengi'.
JK Cement is one of the largest cement manufacturers in north India. It is also second largest producer of white cement in India. The company exports white cement to countries like South Africa, Nigeria, Singapore, Bahrain, Bangladesh, Sri Lanka, Tanzania, UAE and Nepal.