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JK Cement re-launches iconic brand ‘JK Wall Putty’ with new identity

14 Nov 2019 Evaluate

JK Cement has re-launched its iconic brand, JK Wall Putty with a new identity ‘JK Cement WallMaxX’. The company has rolled out a brand new TV campaign across the country, announcing the brand re-launch, featuring their very popular ambassador, Chhutkau, to further strengthen the brand’s key positioning 'Deewarein Bol Uthengi'.

JK Cement is one of the largest cement manufacturers in north India. It is also second largest producer of white cement in India. The company exports white cement to countries like South Africa, Nigeria, Singapore, Bahrain, Bangladesh, Sri Lanka, Tanzania, UAE and Nepal.

Peers
Company Name CMP
Ultratech Cement 10693.85
Ambuja Cements 356.50
ACC 1166.25
Shree Cement 21738.30
Dalmia Bharat 1639.95
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