Emami, major FMCG player has re-launched Fast Relief in the market with the new Superfast Cheetah Formula. This new formula is prepared with 11 rapid action active ingredients, which will penetrate instantly deep inside the skin and give quick relief from backache, joint pain and sprain.
This new product was developed by Emami’s research and development team. The company aims to double the market share of Himani Fast Relief in next 2 years with the introduction of new formulation along with improved marketing strategies. The company holds 22% share in the Rs 1,800-crore rubefacient market.
