Aditya Birla Fashion and Retail (ABFRL) has launched a first-of-its-kind open Innovation Challenge with Circular Apparel Innovation Factory (CAIF) to spearhead a change in packaging and find innovative alternatives to plastics.
The company aims to use 100% sustainable packaging material by eliminating any type of pollutant. Going forward, the company will be exploring innovative packaging solutions to reduce its carbon footprint.
Aditya Birla Fashion and Retail is engaged in providing branded fashion apparels and accessories, and the retail sale of clothing, footwear and leather articles in stores. It operates through two segments: Madura Fashion & Lifestyle, and Pantaloons. The company's brands include Louis Philippe, Van Heusen, Allen Solly and Peter England.
